Dallas College

Buyer seeks to create a pool of qualified service providers for advertising and creative agency services. The focus is on building brand equity and perception through integrated marketing and public relations. Buyer requires partners with deep understanding of Dallas County demographics, expertise in brand awareness, and proven success in managing strategic creative development. Experience in higher education is a plus.

• 9/10/2024 - Written Questions Due
• 9/12/2024 - Answers to Written Questions Due
• 9/19/2024 - Proposal Due Date
• 10/14/2024 - In-person Presentations
• 10/21/2024 - Pool Award

• Develop comprehensive marketing strategy aligned with project goals and target audience
• Create sustainable 'Big Idea' campaign concepts for multiple years
• Craft culturally relevant storytelling across all platforms
• Manage production of creative assets across different media platforms
• Conduct creative testing and optimization using data-driven insights
• Serve as integrator of all agency partners
• Develop brand strategy and positioning
• Create content and storytelling for multicultural audiences
• Manage creative operations and production
• Provide creative research and insights