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Marketing and Promotion Services
9/20/2024
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Fruita, Colorado
City of Fruita
The buyer is seeking professional advertising and marketing services to promote their city. The buyer wants to develop a strategic marketing plan to promote recreation, sporting activities, and local attractions. The successful proposer will be responsible for administering paid marketing efforts, analyzing marketing mediums, and developing strategies to maximize funds. The buyer requires comprehensive reporting and regular presentations on marketing efforts.
- 9/11/2024 - Deadline for Questions
- 9/16/2024 - Addenda Posted
- 9/20/2024 - Proposal Due Date
- 9/26/2024 - Committee Review
- 10/10/2024 - Interviews (Tentative)
- 10/24/2024 - Final Selection
- 1/1/2025 - Work Begins
Refer to RFP
- Develop a strategic consumer marketing plan with measurable objectives
- Administer GoFruita's paid marketing efforts on a monthly basis
- Analyze and recommend specific marketing mediums
- Develop strategies to maximize funds for ongoing marketing program
- Create comprehensive reporting strategy to inform City of Fruita
- Draft bimonthly GoFruita newsletter and make presentations
- Promote recreation, sporting activities, and natural resources
- Market Fruita's festivals, paleontology sites, and family-friendly destinations
- Develop strategy for free advertising, sponsorships, and media partnerships
- Leverage local talent for marketing efforts
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