University of Texas at Dallas

Buyer seeks a digital marketing agency to collaborate with their small marketing team. The agency will focus on reaching organizational decision-makers, optimizing campaigns, providing analytics support, and developing donor engagement strategies. The project aims to refocus communications efforts and build stronger partnerships to achieve strategic goals. Services include creative design, campaign optimization, and thought leadership development.

• 9/1/2024 - Project Start Date
• 9/20/2024 - Proposal Due Date
• 8/31/2025 - Project End Date

• Creative design for multiple social media channels and digital platforms
• Optimization of organic and paid strategies to achieve organizational goals
• Ability to collaborate on planning, execution, and optimization of paid campaigns
• Thought leadership campaign strategy and execution via multiple platforms
• Collaborative approach to analytics and reporting

• Refocus channels and messaging to reach organizational decision-makers
• Optimize current and new campaigns for audience engagement
• Provide analytics and reporting support using third-party tools
• Develop donor channels and engagement strategies
• Create design templates and final creative for certain audiences
• Support partner messaging and asset creation
• Execute thought leadership campaigns for key decision-makers
• Test engagement and giving strategies for philanthropy donor potentials