Westchester Community College

Buyer seeks a full-service advertising agency to handle planning, buying, designing, placing, and production of advertisements for a multi-faceted campaign. The agency will work with various college departments to promote credit and non-credit programs. Buyer requires expertise in digital marketing, traditional media, and higher education advertising. The contract term is five years with an annual budget of approximately $800,000.

• 9/6/2024 - Deadline for Requests for Clarification
• 9/11/2024 - College's Response to Clarification Requests
• 9/20/2024 - Proposal Due Date

• Plan and implement comprehensive strategic advertising campaign aligned with college goals
• Design and produce all advertising materials for various media channels
• Negotiate and place media buys across print, digital, broadcast, and outdoor platforms
• Coordinate SEO/SEM campaigns and provide performance reports
• Conduct market research and focus groups to inform advertising strategies
• Maintain brand integrity across all marketing materials and platforms
• Provide annual reports on advertising effectiveness and market positioning
• Assist with photo/video shoots and maintain organized visual assets
• Produce and place personnel recruitment ads for HR department
• Explore innovative advertising technologies to target audiences effectively