Rhode Island Commerce Corporation

Buyer seeks a qualified firm to provide public relations, advertising, and event management services for business attraction initiatives. The project involves brand repositioning, media relations, content creation, and event planning. Buyer aims to promote Rhode Island as an attractive place for businesses and increase awareness of its economic resources. The selected firm will develop comprehensive strategies, conduct market research, and execute multi-channel marketing campaigns.

• 9/6/2024 - Questions due
• 9/12/2024 - Answers posted
• 9/24/2024 - Proposal Due Date

• Five years' experience in economic development
• Strong reputation for excellent advertising and public relations work in the U.S.
• Familiarity with Rhode Island's economy and key industries
• Established within the U.S. economic development industry
• Demonstrated relationships with business trade media and trade shows

• Develop and execute comprehensive public relations strategy
• Conduct brand analysis and repositioning
• Manage media relations and content creation
• Plan and produce business attraction events
• Create advertising campaigns across multiple mediums
• Implement social media strategy and content calendar
• Provide copywriting and copy editing services
• Conduct audience research and perception assessment
• Develop strategic messaging and engagement strategies
• Monitor and measure campaign performance