York County

The buyer seeks proposals for a Recycling Digital Media Marketing Campaign. The project aims to increase participation in recycling programs and decrease contamination through digital outreach. The campaign will focus on promoting the use of the Recycle Right York County web tool and mobile app. The buyer requires a comprehensive digital marketing strategy, content creation, campaign management, and performance reporting.

• 9/19/2024 - Questions Deadline
• 9/24/2024 - Proposal Due Date
• 10/21/2024 - Tentative Date of Council Approval
• 12/11/2024 - Artwork Submission Deadline
• 6/30/2025 - Project Completion

• Develop comprehensive digital marketing strategy for recycling initiative
• Create multimedia content including videos, infographics, and audio scripts
• Manage pay-per-click advertising campaigns
• Implement user experience improvements to increase engagement
• Provide regular monitoring and reporting of campaign performance
• Design artwork for visual digital display across media platforms
• Produce Spotify audio ads with visual accompaniment
• Create Nextdoor Local Deal ads for specific neighborhoods
• Develop Instagram in-feed ads
• Tailor content for different platforms like social media, email, and website