City of Tulsa

The buyer seeks a qualified consultant, agency, or team to develop and implement a marketing campaign highlighting Route 66 in Tulsa. The campaign will focus on Tulsa's unique history, heritage tourism, and economic development initiatives. The buyer aims to promote Route 66 leading up to the Centennial celebration in 2026. The goal is to increase visitors, promote events, and raise awareness of grant programs and initiatives.

• 8/23/2024 - RFP Issue Date
• 9/16/2024 - Deadline for Questions
• 9/25/2024 - Proposal Due Date

• Develop and execute social media, digital, print, television, and radio advertising campaigns
• Create and manage Facebook content and messaging for Tulsa Route 66 Commission
• Design and produce promotional items and printed materials
• Coordinate annual Route 66 Coloring Book printing and updates
• Deliver Marketing Strategic Plan for Route 66 Centennial
• Develop online Route 66 business directory and filterable highlights map
• Provide translation services for collateral in Spanish and other languages
• Prepare monthly reports, summaries, and billing
• Negotiate with media providers for best rates and added value opportunities
• Purchase and monitor advertising across various media platforms