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Digital Marketing Services for Tourism Promotion in Columbia County
Columbia County Central Services
The buyer seeks a qualified digital marketing agency to enhance and promote tourism in Columbia County, NY. The selected agency will develop and execute comprehensive digital marketing strategies to attract visitors and increase awareness of the county's attractions. The project includes strategy development, SEO, content creation, paid advertising, email marketing, and analytics reporting. The buyer aims to increase visitor arrivals, enhance visibility, and drive engagement across digital platforms.
- 9/16/2024 - Question Submission Deadline
- 9/25/2024 - Proposal Due Date
- 1/1/2025 - Contract Start Date
- Develop digital marketing strategy aligned with tourism goals
- Implement search engine optimization to improve online visibility
- Create and manage ADA-compliant social media content
- Run paid advertising campaigns across multiple platforms
- Conduct email marketing campaigns to engage potential and past visitors
- Provide quarterly analytics and reporting on campaign effectiveness
- Enhance visibility and awareness of Columbia County as a tourist destination
- Drive engagement and interactions across digital platforms
- Demonstrate knowledge of Hudson Valley region and I Love NY regulations
- Provide ROI and detailed analytics on project success
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