Alamo Colleges District

Buyer seeks proposals for marketing and advertising campaign services with media buying services. The project includes developing comprehensive marketing strategies, conducting market research, creating advertising materials, and implementing media planning. Buyer requires services to enhance their identity, increase enrollment rates, improve retention rates, and expand awareness of educational offerings. The contract will begin upon award and terminate May 31, 2027, with potential for three one-year renewals.

• 8/30/2024 - RFP Release Date
• 9/12/2024 - Pre-Proposal Meeting
• 9/26/2024 - Proposal Due Date

• Minimum 5 years experience developing comprehensive marketing strategies for large organizations
• Minimum 1 year experience with educational institutions
• Available for in-person meetings and presentations upon notice
• Headquartered or established place of business in San Antonio area for at least one year

• Develop comprehensive marketing strategies across major platforms
• Conduct market research including surveys and focus groups
• Create advertising materials for various media channels
• Implement media planning and buying services
• Provide creative services including copywriting and video production
• Assist with brand development and website strategy
• Conduct pre-campaign and post-campaign research
• Develop marketing strategies to increase enrollment and retention rates
• Execute marketing strategies to expand target market in Texas service areas
• Provide project management, analytics, and reporting services