Eastern Michigan University

The buyer is seeking a consultant to develop a comprehensive Strategic Enrollment Management Plan. The plan aims to enhance admissions, recruitment, and retention processes for various student types. The consultant will conduct analyses, engage stakeholders, and provide recommendations on multiple aspects of enrollment management. The project includes ongoing support services after plan completion to ensure proper implementation and continuous assessment.

• 9/26/2024 - Proposal Due Date

• Develop comprehensive Strategic Enrollment Management Plan for Fall 2025-2028
• Conduct SWOT analysis of EMU's enrollment strengths and weaknesses
• Analyze and recommend strategies to improve student retention and success
• Review tuition and scholarship structures for competitiveness and accessibility
• Evaluate vendor relationships and usage of enrollment budget
• Assess staffing and training related to enrollment and retention
• Analyze why students choose to attend or not attend EMU
• Evaluate retention practices, academic advising, and early alert systems
• Conduct market analysis and competitive analysis
• Develop messaging around EMU's value propositions and academic reputation