Canton Tourism

The buyer seeks proposals from qualified firms to develop and implement a comprehensive tourism marketing strategy. The selected firm will be responsible for promoting Canton as a premier travel destination. The scope includes market research, brand development, digital marketing, content creation, public relations, event marketing, and performance measurement. The buyer aims to enhance Canton's tourism appeal and increase visitor engagement through various marketing initiatives.

• 8/14/2024 - RFP Issue Date
• 9/10/2024 - Deadline for Questions
• 9/27/2024 - Proposal Due Date

• Conduct market research on tourism trends and visitor demographics
• Review and refine brand identity for Canton (Explore Canton)
• Implement digital marketing campaigns including SEO, SEM, and social media advertising
• Create high-quality content including blog posts, videos, and photography
• Develop and execute public relations strategy for media coverage
• Promote local events and provide marketing support for event organizers
• Establish KPIs and provide quarterly performance reports
• Review current staffing and marketing efforts
• Recommend future funding strategies for staffing, operations, and marketing
• Organize press trips and cultivate relationships with travel writers and influencers