City of Peekskill

Buyer seeks a creative, qualified graphic designer, design firm, or agency to create a strong graphic logo and establish a new brand for marketing materials. The project aims to develop a relevant, impactful, and current logo that represents the city's brand and attracts businesses and visitors. The consultant will lead key stakeholders through an intensive process, including public engagement, to develop a logo and brand within a four-month timeframe.

• 9/6/2024 - Questions Due
• 9/13/2024 - Answers Posted
• 9/27/2024 - Proposal Due Date
• 10/7/2024 - Interviews Anticipated
• 10/21/2024 - Recommendation to Common Council
• 12/1/2024 - Project Start
• 3/31/2025 - Project Completion

• Conduct research to identify City values, history, and sense of place
• Create 3 concepts for a new logo mark and word mark
• Facilitate public engagement to socialize logo options
• Develop primary brand colors and secondary colors for marketing materials
• Create a simple logo for social media and online use
• Provide appropriate font files for the logo
• Deliver final digital file in vector format with color variations
• Develop brand guidelines including logo, color, and type
• Collaborate with wayfinding consultant for harmonized design
• Present recommendations to the Common Council