Maryland Department of Health

The buyer seeks a vendor to develop and implement a media campaign promoting donations to the Maryland Cancer Fund. The campaign will run during tax season in 2025 and 2026. The vendor will create television ads and place them on TV and digital platforms. The goal is to encourage Maryland taxpayers to donate to the fund when filing their state income tax returns.

• 9/6/2024 - RFP Issue Date
• 9/20/2024 - Questions Due Date
• 9/27/2024 - Proposal Due Date

• List working knowledgeable experience of outlined deliverables
• Provide 2-3 references from past five years attesting to experience
• Be registered as a Small Business Reserve (SBR)

• Develop a media placement plan with existing MCF assets
• Produce 15 and 30-second television advertisements
• Design media plan to encourage donations over specified period (January-April)
• Place ads on television and digital platforms
• Maximize viewership and airtime for MCF messaging
• Provide work plan outlining media opportunities and timeline
• Submit end report of commercial appearances and impressions
• Comply with ADA requirements for accessibility and inclusion