Northwest Hills Council of Governments

Buyer seeks to develop and implement regional public relations, advertising, marketing, and multimedia strategies. The focus is on promoting the Litchfield Hills region as a tourism destination. Buyer aims to build brand image, define regional identity, and create a robust advertising campaign. The project involves brand auditing, marketing strategy development, and advertising campaign implementation across various media channels.

• 10/23/2024 - Questions Due
• 11/1/2024 - Proposal Due Date
• 12/31/2024 - Decision Expected

• Conduct a brand audit of Discover Litchfield Hills
• Develop a comprehensive marketing strategy
• Create and implement an advertising campaign
• Identify target markets and develop action plans
• Produce advertising content across multiple media channels
• Execute media buying activities and secure ad placement
• Develop digital and social media strategies
• Create and pitch storylines and press releases
• Encourage user-generated content and identify potential influencers
• Measure and report on key performance indicators