City of Dayton

Buyer seeks proposals from qualified companies for marketing and promotional strategies targeting travel consumers and the general public. The selected company will serve as a consultant, developing a comprehensive marketing strategy to help DAY reach its full potential as a domestic and international gateway. Tasks include building airport brand identity, developing advertising strategies, maximizing brand reach, and bolstering community relations. The buyer aims to increase passenger counts from DAY's primary and secondary catchment areas.

• 10/4/2024 - Pre-Proposal Meeting
• 10/11/2024 - Last Day to Submit Questions
• 10/25/2024 - Written Responses to Questions
• 11/8/2024 - Proposal Due Date

• Minimum of five years of professional expertise in advertising, marketing, and promotion
• Experience in website design, management, and strategy development
• Demonstrated experience in aviation, travel and tourism, and/or transportation industry

• Develop and implement a strategic marketing and advertising plan
• Create and produce strategic marketing campaigns
• Handle media planning, analysis, negotiation, and placement
• Develop a new user-friendly, interactive website for DAY
• Provide on-call services for various advertising and marketing needs
• Manage public image and communication-related projects
• Assist with special event programs hosted by DAY
• Develop partnerships for collaborative marketing campaigns
• Create editorial concepts and extend advertising themes
• Manage social media and general public relations