Oregon Health Authority

Buyer seeks a contractor to provide strategic communications services for tobacco prevention and cessation programs. Services include brand management, campaign development, advertising placement, social media management, and technical assistance. Buyer aims to shift social norms, create policy change, and reduce tobacco use disparities. The contractor will collaborate with community partners and prioritize culturally responsive communications.

• 10/31/2024 - Pre-Proposal Conference
• 11/6/2024 - Questions / Requests for Clarification Due
• 11/21/2024 - Proposal Due Date

• Experience providing health communications services
• Experience in social marketing of public health issues
• Experience co-creating marketing materials through community engagement
• Senior management experience working with Culturally Specific Communities
• No connection to tobacco, cannabis, alcohol, or sugar-sweetened beverage industries

• Develop and implement brand strategy for tobacco prevention and cessation
• Conduct audience research and message testing
• Create and place advertising across multiple channels
• Manage social media strategy and content
• Provide training and technical assistance to partners
• Conduct campaign monitoring and evaluation
• Develop culturally responsive communications for diverse audiences
• Manage website strategy and maintenance
• Provide public relations services
• Collaborate with community partners on materials development