Anne Arundel County Executive's Office

Buyer seeks a Communication and Marketing Agency to develop and execute a public-facing media campaign. The campaign aims to raise awareness about hate bias incidents in Anne Arundel County. The agency will create a comprehensive strategy, implement multi-platform advertising, and provide ongoing monitoring and evaluation. The campaign should be energetic, engaging, and informative for all county residents, visitors, and stakeholders.

• 11/22/2024 - Proposal Due Date
• 12/31/2024 - Campaign Strategy Completion
• 1/1/2025 - Campaign Run

• Develop comprehensive campaign strategy and implementation plan
• Identify and target diverse audience demographics
• Create equity-centered multiple media approach
• Produce creative assets for various platforms including radio, digital, and out-of-home
• Implement monitoring and evaluation strategies
• Develop collateral, content, and provide art direction
• Conduct media planning and ad buying
• Provide regular progress and budget reports
• Present campaign results to County Administration and Elected Officials
• Lead promotional efforts from inception through execution