Anne Arundel County Executive's Office

Buyer seeks a Communication and Marketing Agency to develop and execute a public-facing media campaign. The campaign aims to raise awareness about hate bias incidents in Anne Arundel County. Buyer requires an equity-centered approach to create inclusive messaging for diverse audiences across multiple media platforms. The campaign will run from January to April 2025.

• 11/22/2024 - Proposal Due Date
• 12/31/2024 - Campaign Strategy Completion
• 1/1/2025 - Campaign Run

• Develop comprehensive campaign strategy and implementation plan
• Create multi-platform content in multiple languages
• Conduct media planning and ad buying
• Implement public-facing media and communications campaign
• Monitor campaign progress and provide analytics-based reporting
• Design inclusive and accessible messaging for diverse audiences
• Produce creative assets for various media platforms
• Coordinate project implementation and timeline
• Provide regular progress and budget reports
• Present campaign results to County Administration and Elected Officials