Department of Defense

The buyer seeks Playfly Sport Sponsorship Services for the Navy Talent Acquisition Group (NTAG). The services involve leveraging an exclusive partnership with the California Interscholastic Federation to provide Navy recruiting opportunities at championship sporting events. The contractor will engage with over 1,600 schools and 1 million student-athletes across California. The goal is to promote the Navy Warrior Challenge Program to the desired demographic through strategic sponsorships and event presence.

• 11/15/2024 - Solicitation Published
• 11/22/2024 - Proposal Due Date
• 11/29/2024 - Inactive Date

• Provide sponsorship services for Navy Talent Acquisition Group (NTAG)
• Represent Navy interests at California Interscholastic Federation (CIF) events
• Facilitate Navy recruiting opportunities at championship sporting events
• Engage with 1,605 public and private member schools
• Reach over 1,000,000 student-athletes statewide
• Promote Navy Warrior Challenge Program to target demographic
• Coordinate with 10 CIF Sections representing geographic regions in California
• Execute multi-year partnership with CIF for Navy sponsorship
• Manage exclusive rights for championship event sponsorships
• Develop strategies to maximize Navy exposure at high school sporting events