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Finding Lexington's Identity - Brand Development Project
11/22/2024
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Lexington, South Carolina
Town of Lexington
The buyer seeks a marketing and branding firm to develop a comprehensive brand identity. The project aims to reflect the town's growth and evolution while honoring its small-town charm. The brand will position the town as a vibrant destination, strengthen community pride, and guide future strategic growth. The selected firm will conduct research, develop brand elements, create a communication plan, and provide implementation support.
- 10/30/2024 - RFQ Issued
- 11/22/2024 - Proposal Due Date
- 1/21/2025 - Selection of Firm
Refer to RFP
- Conduct stakeholder meetings, workshops, and community focus groups
- Perform competitive analysis and market research
- Develop comprehensive brand identity including tagline and Brand Book
- Create design elements and messaging guidelines
- Propose updates or complementary designs to existing Town logo
- Create strategic communication plan for brand rollout
- Provide comprehensive brand guidelines and digital assets
- Offer initial training for in-house teams on brand management
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