Town of Orleans

The buyer seeks a professional graphic design and branding firm to create a cohesive and impactful brand identity with key messaging. The project aims to reflect the Town's unique character and resonate with residents, businesses, and visitors. The brand will be used across various platforms including the Town's website, social media, print marketing, signage, and town facilities. The buyer emphasizes the importance of community engagement and local economic development in the branding process.

• 10/25/2024 - RFQ Documentation Publicly Available
• 11/22/2024 - Proposal Due Date
• 12/6/2024 - Notice of Award
• 6/30/2025 - Anticipated Project Completion

• Professional experience in branding and messaging development, particularly for municipalities
• Based in Orleans or nearby Cape Cod towns preferred
• Available to work collaboratively with Public Information Officer and Town departments
• Provide materials in a timely manner while adhering to legal requirements

• Create 3-5 initial logo concepts with variations for multiple departments
• Develop key messaging and clear Town 'voice' for official communications
• Define cohesive color scheme and typography complementing the logo
• Create comprehensive brand guidelines for logo usage across platforms
• Design templates for letterhead, presentations, social media, vehicle wraps, and signage
• Develop a town tagline encapsulating The Town's identity and mission
• Conduct community engagement to gather feedback on brand development
• Create strategy to showcase coastal beauty, community values, and vibrant economy
• Develop brand that fosters community pride across all communication platforms
• Highlight unique attributes to promote economic growth, tourism, and civic engagement