The University of Alabama in Huntsville

The buyer is planning a recruitment campaign to introduce the University to new potential students in Alabama and Tennessee. The campaign will target undergraduate and graduate students and parents/guardians in specific cities. It will utilize various media channels including social media, television, out of home advertising, billboards and digital communication. The buyer seeks a contractor to develop and implement the marketing campaign with a launch date in early 2025.

• 11/15/2024 - Questions Deadline
• 11/26/2024 - Proposal Due Date
• 1/1/2025 - Campaign Launch

• Previous experience leading a recruitment campaign for a University
• Provide at least one verifiable reference regarding a University campaign led by the Proposer

• Develop concepts, design, messaging and production for multi-media tactics
• Create media planning and recommendations
• Conduct media buying and placement
• Perform post-buy analysis
• Provide mentoring and advising as needed
• Work collaboratively with Office of Marketing and Communications
• Seek approval prior to release of any advertisement
• Target undergraduate and graduate students and parents/guardians
• Utilize social media, television, out of home advertising, billboards and digital communication
• Launch campaign in early 2025