Thurston Economic Development Council

Buyer seeks a qualified branding and marketing firm to facilitate a comprehensive brand assessment and rebranding process. The selected firm will evaluate the current brand identity, gather stakeholder insights, and develop a new brand strategy. The project includes creating a new visual and verbal identity, providing an implementation plan, and offering staff training. Buyer aims to align its brand with its mission of fostering economic growth and community development in Thurston County.

• 2/1/2024 - Service Start Date
• 11/30/2024 - Proposal Due Date
• 12/15/2024 - Contract Award Date

• Conduct thorough assessment of current EDC brand and additional programs
• Gather insights from key private & public stakeholders
• Develop cohesive brand strategy aligning with EDC's mission and goals
• Create new visual and verbal identity including logo and tagline
• Provide comprehensive implementation plan for the new brand
• Facilitate workshops with EDC staff and stakeholders
• Design new logo options and visual identity system
• Create brand guidelines including typography and color palette
• Develop rollout strategy for new brand with Communications & Marketing Manager
• Offer training sessions for staff on brand usage and implementation