City of Benicia

The buyer is requesting proposals for tourism marketing services to implement its Strategic Tourism Marketing Plan. The selected provider will create marketing strategies, manage social media and website content, conduct publicity efforts, and coordinate with local businesses and tourism organizations. The buyer aims to promote Benicia as a destination and gateway to surrounding attractions in Northern California.

• 11/6/2024 - Pre-Proposal Meeting
• 11/12/2024 - Question Submission Deadline
• 12/2/2024 - Proposal Due Date
• 12/9/2024 - Selection Interviews
• 2/1/2025 - Project Agreement Start Date

• Create yearly marketing strategy based on Strategic Tourism Marketing Plan
• Develop brand advertising approach
• Manage and create strategy for Visit Benicia social media channels
• Provide content for and manage www.VisitBenicia.org
• Write and distribute press releases, generate feature stories
• Send monthly e-newsletter
• Respond to client and community inquiries within two business days
• Assist in coordination of five visitor centers
• Help coordinate promotions throughout the year strategically
• Review co-op opportunities with California Travel & Tourism Commission