City of Linden

The buyer is seeking a qualified firm to provide municipal marketing services. The firm will develop and implement a marketing strategy to enhance the City's local, regional, national, and international visibility. The project involves creating a brand for Linden, developing marketing materials, and providing strategic marketing support for various City initiatives and events. The buyer aims to differentiate Linden from other suburban communities and establish a thriving downtown community.

• 12/3/2024 - Proposal Due Date
• 1/1/2025 - Contract Start Date
• 12/31/2025 - Contract End Date

• Minimum of five years experience in project management
• Minimum of five years association with City of Linden or other governmental entities
• Proven experience with branding campaigns
• Experience working with municipal/government entities

• Develop and implement a municipal marketing strategy
• Create a brand for Linden to differentiate it from other suburban communities
• Design and produce marketing materials across multiple communication mediums
• Provide strategic marketing support for special projects and City events
• Offer advice on citywide marketing strategies and improving brand awareness
• Deliver media training and consulting as requested
• Assist City entities and departments with approved marketing services
• Create vehicles to share ideas, knowledge, and success stories