Irvine Ranch Water District

Buyer seeks qualified firms to provide communication, public outreach, and digital marketing services. The project includes developing water-use efficiency campaigns, launching the Yardtopia Initiative, and creating a water quality education campaign. Buyer aims to establish a Pre-Qualified List of consultants for future projects. Services encompass marketing, advertising, social media, web content creation, video production, and strategic partnerships across various communication platforms.

• 11/13/2024 - Questions Due
• 11/18/2024 - Responses to Questions Distributed
• 12/3/2024 - Proposal Due Date
• 12/17/2024 - Consultant Interviews

• Develop and execute water-use-efficiency and water-conservation outreach campaigns
• Create Yardtopia Initiative launch campaign for March 2025
• Develop public education campaign for water quality with June 2025 launch
• Produce creative content for digital and traditional media platforms
• Conduct strategic planning and campaign administration
• Develop messaging and graphics for water quality education
• Create video and audio content for campaigns
• Implement digital communications strategies
• Establish and track campaign KPIs
• Adapt content for multilingual audiences (Chinese, Korean, Spanish)