New Mexico Tourism Department

The buyer seeks a New Mexico-based contractor to administer their Cooperative Marketing and Advertising Program. The contractor will handle media buying, advertising trafficking, and partner service. They will work with taxpayer dollars and approved uses of the New Mexico True brand. The program aims to leverage state funding with industry partner funds for destination marketing.

• 10/21/2024 - Issue RFP
• 11/4/2024 - Deadline to Submit Written Questions
• 11/7/2024 - Response to Written Questions
• 12/3/2024 - Proposal Due Date

• Primary place of business located in New Mexico

• Administer Cooperative Marketing and Advertising Program
• Negotiate preferred rates with media vendors
• Issue insertion orders for media buys
• Communicate with industry partners and advertising agencies
• Develop process to facilitate program effectiveness
• Deliver program communication and education materials
• Provide performance measurement and reporting
• Participate in creative and media-buying strategy
• Provide consulting on research
• Create disaster recovery media plans