University Of Rhode Island

Buyer seeks a full-service media agency to support advertising and marketing needs for in-person and online education opportunities. The agency will develop campaigns for undergraduate recruitment, brand awareness, and URI Online programs. Buyer requires strategic approach, audience development, investment strategy, and measurement analytics. The selected agency will provide a client-facing dashboard for real-time campaign data and analytics.

• 11/4/2024 - RFP Start Date
• 11/20/2024 - Vendor Q&A End Date
• 12/3/2024 - Proposal Due Date

• Develop and execute undergraduate recruitment campaigns
• Create and manage URI brand awareness campaigns
• Design and implement marketing strategies for URI Online programs
• Provide strategic approach including research, benchmarking, and innovation
• Develop audience targeting and investment strategies
• Create cross-channel campaign flowcharts
• Implement activation processes and optimization strategies
• Provide real-time analytics and reporting through client-facing dashboard
• Align paid, native, and organic social media initiatives
• Support personnel recruitment marketing for Human Resources