Ann Arbor Area Transportation Authority

The buyer is seeking qualified firms to develop strategic communication plans and execute marketing initiatives. The successful proposer will provide services including brand building, marketing, social media marketing, digital marketing, corporate communications, cause-related marketing, ballot education, media planning and placement, logo development, brand development, and market research. The buyer intends to award one or more fixed rate contracts for one year with possible renewals for up to four additional one-year options.

• 11/6/2024 - Questions and Requests for Clarifications due
• 11/15/2024 - AAATA Responds to Requests for Clarification and Questions
• 12/4/2024 - Proposal Due Date
• 1/31/2025 - Anticipated Award
• 4/1/2025 - Anticipated Contract Start

• Develop strategic communication plans
• Execute marketing strategies and tactics
• Provide brand building and marketing services
• Conduct social media and digital marketing
• Perform corporate communications
• Develop cause-related marketing campaigns
• Create ballot education materials
• Plan and place media
• Develop logos and brands
• Conduct market research