Lexington & the Rockbridge Area Tourism

Buyer seeks a qualified firm to develop a comprehensive strategic plan and marketing plan for their tourism organization. The strategic plan will guide efforts over the next five years, while the marketing plan will operationalize initiatives for three years. The project includes research, stakeholder engagement, brand positioning, and tactical marketing recommendations. Buyer requires expertise in tourism industry planning and marketing.

• 10/23/2024 - Intent to Bid Due
• 11/6/2024 - Questions and Inquiries Due
• 12/4/2024 - Proposal Due Date
• 12/11/2024 - Offeror Invitation to Interview
• 12/16/2024 - Interviews with Selected Firms

• Develop comprehensive five-year strategic plan
• Create three-year detailed marketing plan
• Conduct SWOT analysis of current tourism products
• Perform internal review of organizational structure
• Conduct stakeholder interviews and focus groups
• Develop strategic initiatives aligned with organizational goals
• Establish key performance indicators (KPIs)
• Provide recommendations for organizational improvements
• Analyze visitor demographics and travel behaviors
• Develop brand strategy and messaging frameworks