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Rebranding Campaign for the Parking and Transit Operations
12/4/2024
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Fayetteville, Arkansas
University of Arkansas
Buyer seeks a rebranding and messaging campaign for its Parking and Transit Operations. The project aims to improve user satisfaction, increase perception of operations, highlight commitment to quality service, and foster stronger campus community connections. Buyer requires a comprehensive branding campaign and strategic business plan to position Parking & Transit as a dedicated service provider for a growing campus population.
- 11/6/2024 - Last date to accept questions
- 11/25/2024 - Last date to issue addendum
- 12/4/2024 - Proposal Due Date
- 12/16/2024 - Respondent Presentations
- 1/13/2025 - Notice of Intent to Award
Refer to RFP
- Develop brand positioning and key messaging
- Create brand identity including logo and visual guidelines
- Design and implement internal engagement strategy
- Plan and execute external branding campaign
- Develop strategic business plan for Parking & Transit
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