Visit California

Buyer seeks a qualified company to provide comprehensive global content marketing services. The selected partner(s) will develop and implement data-driven, innovative content strategies across multiple platforms and markets. Services include website content strategy, domestic and international editorial content creation, email marketing, paid content distribution, and program monetization. Buyer aims to enhance its ability to inspire and inform potential travelers throughout their journey from dreaming to experiencing California.

• 10/23/2024 - Intent to Bid & Questions Deadline
• 11/1/2024 - Q&A Posting
• 12/9/2024 - Proposal Due Date
• 2/3/2025 - Finalists Selected
• 3/17/2025 - Oral Interviews
• 7/1/2025 - Contract Commencement

• At least five years' experience in Global Content Marketing Services
• Experience in the travel and tourism sector

• Develop website content strategy and experience optimization
• Create domestic editorial content across multiple platforms
• Plan and create international editorial content
• Execute email marketing strategy
• Manage paid content distribution
• Implement program monetization and revenue generation strategies
• Produce podcast episodes and manage podcast production
• Create and manage social media content across platforms
• Develop and produce annual tourism publications
• Implement SEO strategies to improve content visibility