Tooele County

The buyer seeks to establish Tooele County as a premier destination for speed enthusiasts. They aim to leverage existing venues like Utah Motorsports Campus and Bonneville Salt Flats to draw visitors. The study will assess the feasibility and economic impact of marketing the county's speed-related attractions. The buyer wants to develop a unique value proposition to stand out in the competitive tourism market and increase visitation.

• 12/10/2024 - Proposal Due Date

• Include company name, website, project manager name, email and phone number
• Provide statement of qualifications including professional credentials and experience
• Include three examples of projects demonstrating qualifications for scope
• List any subconsultants or subcontractors to be included in work
• Provide applicable certifications of staff assigned to project

• Conduct in-depth market research on current trends and consumer preferences related to speed
• Analyze competing venues' strategies and positioning
• Assess financial implications of focusing on speed in marketing
• Estimate potential return on investment of speed-focused strategy
• Collect and analyze customer opinions on current venues
• Measure impact of emphasizing speed on customer decisions
• Develop comprehensive marketing strategy highlighting speed as core selling point
• Outline marketing channels, messaging and campaigns to promote speed concept
• Identify specific demographic, psychographic and behavioral segments within target audience
• Evaluate strengths and weaknesses of competitors in tourism industry
• Analyze current trends in tourism industry to inform marketing strategies
• Propose plan for monitoring customer feedback and reviews from various sources
• Craft compelling content based on research to resonate with target audience
• Determine most effective digital marketing channels for reaching target audience
• Plan seasonal and event-based marketing campaigns aligned with peak tourism times
• Recommend marketing staff and develop robust budget to support efforts
• Propose key performance indicators to measure success of marketing efforts
• Analyze Utah Motorsports Campus, Bonneville Salt Flats and Wendover Airport as speed venues
• Evaluate potential adjacencies to increase visitor lengths of stay
• Assess how to leverage existing and new speed-related events