Tooele County

The buyer seeks a feasibility and economic impact study to assess marketing Tooele County as a destination for speed enthusiasts. The study will analyze market trends, evaluate financial viability, and develop a marketing strategy focused on speed-related attractions. The buyer aims to increase tourism by leveraging venues like Utah Motorsports Campus, Bonneville Salt Flats, and Wendover Airport. The project will produce market research, technical feasibility, and financial reports, along with a marketing strategy proposal.

• 7/26/2024 - Questions Due
• 8/2/2024 - County's Response to Questions
• 8/9/2024 - Deadline for Submission of Proposals
• 12/10/2024 - Proposal Due Date

• Provide company name, website, project manager contact information
• Include statement of qualifications with professional credentials and experience
• Present three examples of projects demonstrating qualifications
• List any subconsultants or subcontractors proposed for the project
• Provide applicable certifications of staff assigned to the project

• Conduct market research on speed-related tourism trends and consumer preferences
• Analyze competing venues' strategies and positioning
• Assess financial implications of speed-focused marketing
• Estimate potential return on investment of speed-focused strategy
• Analyze customer opinions on current venues
• Measure impact of speed emphasis on customer decisions
• Develop comprehensive marketing strategy highlighting speed
• Outline marketing channels, messaging, and campaigns
• Produce market research, technical feasibility, and financial viability reports
• Create marketing strategy proposal with messages, channels, and campaigns