Tennessee Department of Economic and Community Development

The buyer seeks a vendor to assist with new brand and identity development, marketing strategy, media, advertising and marketing campaigns. The scope includes new website development, website maintenance, and video and photo asset creation and organization. The vendor will be responsible for domestic and international marketing related to economic development. The project requires experience in media placement and creating economic development-specific websites with unique functionality.

• 11/8/2024 - Pre-response Conference
• 11/19/2024 - Written Questions & Comments Deadline
• 12/4/2024 - State Response to Written Questions
• 12/12/2024 - Proposal Due Date
• 1/7/2025 - Oral Presentations

• Experience developing and launching domestic and international economic development marketing campaigns in last 3 years
• Experience building economic development-specific websites for local or state economic development organizations

• Develop new brand and identity
• Create marketing strategy
• Plan and execute media, advertising and marketing campaigns
• Develop new website
• Maintain website
• Create and organize video and photo assets
• Perform media buys for domestic and international audiences
• Track and increase engagements and impressions
• Provide project management and reporting
• Collaborate with state officials on communications