City of Boston

The buyer is seeking a vendor to provide strategic marketing technical assistance to at least 25 cannabis equity applicants in Boston. The selected vendor will offer one-on-one support, workshops, and participate in technical assistance events. Services include brand development, marketing strategy, digital marketing, content creation, website development, social media management, public relations, event marketing, and analytics reporting. The project aims to increase brand awareness, drive customer engagement, and enhance market share for cannabis equity businesses.

• 11/12/2024 - WQC Issue Date
• 11/25/2024 - Virtual Q&A Session
• 12/13/2024 - Proposal Due Date

• Five years experience working with various businesses, including cannabis and minority-owned enterprises
• Two examples of previous related projects
• Five examples of previous experience working with municipalities or public sector clients

• Create unique brand identities for cannabis equity businesses
• Develop comprehensive marketing strategies for target demographics
• Implement digital marketing campaigns across various channels
• Produce high-quality content to educate and engage target audience
• Design and develop professional websites optimized for search engines
• Manage social media accounts to build strong online presence
• Develop strategic communication plans for public relations
• Plan and execute events for product launches and community outreach
• Monitor marketing performance metrics and provide regular reports
• Participate in hearings and community meetings on behalf of equity businesses