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Optimizing the Design of Conservation.org and Associated User Touchpoints
12/13/2024
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Arlington, VA
Conservation International Foundation
Buyer is seeking proposals to redesign their website and associated user touchpoints. The project aims to optimize the digital marketing and online fundraising ecosystem. Buyer wants to emphasize urgency for conservation action, convey priorities, establish thought leadership, and compel visitors to take action. The redesign should incorporate modern usability and accessibility conventions across multiple languages and devices.
- 11/15/2024 - RFP Issue Date
- 12/13/2024 - Proposal Due Date
- 1/20/2025 - Estimated Award Decision Date
Refer to RFP
- Conduct stakeholder interviews and analyze web data
- Develop redesign recommendations and mood boards
- Create designs for website, donation forms, and email templates
- Design social ads and carbon calculators
- Develop a comprehensive design system following atomic design principles
- Optimize for email signups and unrestricted donations
- Ensure designs are responsive across desktop, mobile, and tablet
- Incorporate accessibility and usability best practices
- Create designs for multiple languages including Spanish, French, and Portuguese
- Develop designs for YouTube thumbnails and other user touchpoints
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