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Salesforce Marketing Cloud Implementation Partner
12/16/2024
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East Lansing, Michigan
Michigan State University
The buyer is seeking a Salesforce Marketing Cloud Implementation Partner. The partner will be responsible for implementing and configuring Salesforce Marketing Cloud for the University Communications and Marketing (UCAM) and University Advancement (UA) departments. The project includes discovery, setup, integration, template creation, training, and ongoing support. The buyer aims to improve engagement with alumni and stakeholders through personalized communications.
- 11/26/2024 - Deadline for Respondent Questions
- 12/16/2024 - Proposal Due Date
- 2/1/2025 - Estimated Contract Award
Refer to RFP
- Conduct discovery to understand MSU's goals and requirements
- Set up and configure Salesforce Marketing Cloud
- Integrate Salesforce Marketing Cloud with existing systems
- Create email templates and journey automations
- Provide training on using Salesforce Marketing Cloud
- Set up SMS/MMS capabilities
- Configure custom profile/subscription centers
- Perform user acceptance testing and support
- Assist with IP warming process
- Enable and configure AI capabilities
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