University of California, Santa Barbara

The buyer seeks a supplier to design, develop, and execute a marketing and digital media strategy for prospective high school students. The supplier must demonstrate expertise in promoting and targeting key audiences on digital/social media, including streaming platforms. The project involves creating various campaigns to build awareness, generate leads, and yield admissions for domestic and international students. The supplier will provide ongoing strategic consultations and execute multiple digital marketing tactics across various platforms.

• 12/2/2024 - RFP Release date
• 12/20/2024 - Bidder requests for clarification due
• 12/26/2024 - Proposal Due Date

• Provide bid response using CalUSource bid tool
• Agree to terms in Bidder's Acceptance Form & Required Supplier Information
• Complete and re-upload Attachment A and Attachment B
• Use template documents provided by UC in required format
• Ability to deliver services according to Section L of RFP
• Comply with UC Patronage Incentive of 2% quarterly rebate on total sales

• Design and execute marketing and digital media strategy for potential high school students
• Create social media graphics, videos, promotions and content delivery strategy
• Provide strategic consultations on digital communications and media planning
• Execute app generation campaigns across social media platforms
• Develop lead generation and inquiry form promotion through multi-media video presence
• Implement geofencing for targeted high schools and community colleges
• Create remarketing campaigns for denied freshman applicants
• Design TikTok affinity campaigns for domestic and underrepresented lead generation
• Develop YouTube strategy for equity programs focused lead generation
• Execute international recruitment campaigns through mobile audiences and video presence