The City University of New York

Buyer seeks a contractor to conduct digital campaign media buy placements for Baruch College programs. The contractor will develop and implement various marketing campaigns across multiple platforms including Google, LinkedIn, and Meta. Services include creating messaging, landing pages, targeting personas, and media plans. The campaign will run from January 2025 through June 2025 with a total media buy budget of $440,000.

• 12/31/2024 - Proposal Due Date
• 1/1/2025 - Campaign Start Date
• 6/30/2025 - Campaign End Date

• Been in the digital marketing business for a minimum of three years
• Completed three similar contracts within the past two years
• Demonstrate financial viability with financial statements for the prior year

• Conduct digital campaigns media buy placements for multiple Baruch College programs
• Develop messaging, copy, value propositions, landing pages, and web-based forms
• Create targeting personas and media plans
• Implement remarketing pixels
• Provide weekly status reports with recommended next steps
• Track conversions for remarketing through link clicks and abandoned forms
• Manage cross-platform media buys on preexisting College accounts
• Provide integrated method for email follow-up with leads
• Create a dashboard with live campaign activity
• Deliver a comprehensive campaign report within 30 days of campaign end