Montgomery County Public Schools

The buyer is seeking a firm to manage the marketing and media for its interscholastic athletics program. The program aims to leverage marketing opportunities, streamline media platforms, and increase revenue for athletics. The selected firm will work directly with the central Department of Athletics to implement a comprehensive marketing and media platform. The buyer serves over 160,000 students and operates 211 schools.

• 12/2/2024 - RFP Issued
• 12/10/2024 - Questions Due
• 1/3/2025 - Proposal Due Date
• 3/19/2025 - Anticipated Award Date

• Manage marketing and media for interscholastic athletics program
• Leverage marketing opportunities to create additional programs for student-athletes and coaches
• Streamline and utilize media platforms to promote MCPS Athletics brand
• Fundraise and increase revenue for MCPS Athletics
• Provide comprehensive and transparent marketing and media platform
• Engage local, regional, and national businesses for sponsorship/advertising funding
• Provide quarterly and annual financial accounting of revenue and expenditures
• Implement digital platform including mobile app for athletic content management
• Provide training and customer service for effective communication and marketing
• Implement digital signage, live streaming, and ticketing solutions