Kentucky Community and Technical College System

The buyer seeks a full-service marketing agency to partner in achieving marketing, branding, and enrollment goals. The agency will work with the buyer and individual colleges to deliver comprehensive, adaptable marketing services. Key goals include increasing enrollment, enhancing brand awareness, and optimizing budget efficiency. The scope includes traditional and digital marketing services across multiple platforms and strategies.

• 11/26/2024 - Issue Date
• 12/9/2024 - Deadline for Written Questions
• 1/7/2025 - Proposal Due Date

• Develop comprehensive media planning and buying across multiple platforms
• Create innovative advertising strategies aligned with KCTCS mission and goals
• Execute experiential and guerilla marketing campaigns to engage prospective students
• Design effective student recruitment campaigns and materials
• Provide front-end web development and digital presence enhancement
• Assist in brand management and cohesive identity maintenance
• Coordinate production and trafficking of advertising materials
• Conduct market research for different target populations
• Provide creative services including video/radio production and copywriting
• Develop and execute annual marketing plans for individual KCTCS colleges