Arkansas Department Of Health

Buyer seeks a contractor to develop and implement a comprehensive statewide media campaign to promote the Maternal Health Initiative. The campaign aims to improve education regarding women's and maternal health, especially prenatal and postpartum healthcare visits. Buyer requires a contractor with experience in public health advertising, creative development, media buying, and campaign evaluation. The contract will have an initial term of two years with potential for extension.

• 12/9/2024 - Deadline for Questions
• 12/13/2024 - Anticipated Response to Questions
• 1/8/2025 - Proposal Due Date

• Minimum three years experience with advertising in public health or health-related field
• Fully integrated creative development department
• Minimum three years experience with CMS, Google Analytics, and Google Tag Manager
• In-house media buying capability with experience in all Arkansas media markets

• Develop and implement a comprehensive statewide media campaign
• Create, test, produce, place and manage media across multiple channels
• Conduct creative testing of new advertising materials
• Provide optimal media coverage to maximize budget
• Submit quarterly and annual written assessments of campaign impact
• Provide measurable results and outcomes on campaigns
• Attend planning and follow-up meetings at ADH offices
• Oversee all aspects of the contract as Lead
• Develop and coordinate earned media activities
• Provide a dedicated Account Executive in Little Rock area