City of Avondale Estates

The buyer seeks proposals for a comprehensive branding initiative to enhance the city's identity and support economic development. The project aims to develop a unified City brand reflecting Avondale Estates' culture, values, and future aspirations. The selected agency will conduct brand research, develop strategy and design, create messaging, and provide implementation guidance. The project requires community input and a strategic approach to placemaking.

• 1/7/2025 - Optional Online Pre-bid Meeting
• 1/17/2025 - Submit Questions Deadline
• 1/24/2025 - Questions Answered
• 2/3/2025 - Proposal Due Date
• 2/17/2025 - Finalists Interviews
• 3/12/2025 - Contract Presented to Board
• 3/26/2025 - Contract Approval
• 3/31/2025 - Project Work Begins

• Conduct brand research including quantitative and qualitative studies with key audiences
• Develop brand strategy and platform
• Create brand design including logos, fonts, color scheme, and style guide
• Develop messaging and storytelling for the city brand
• Provide implementation guidance across various platforms (signage, marketing materials, website)
• Obtain community input from current residents and businesses
• Conduct survey or market research of newly identified audiences
• Create a strategic approach to placemaking
• Support economic development efforts through branding
• Develop a unified City brand reflecting culture, values, and future aspirations