Sonoma-Marin Area Rail Transit District

The buyer is seeking proposals from qualified firms to sell advertising and manage its advertising program. The buyer is looking for an innovative, driven, and creative advertising agency with a proven track record of successfully working with transit agencies and growing advertising sales revenue utilizing both local and national advertisers. The contract has a 3-year base term with 2 one-year options to extend. The buyer's three primary objectives are increasing ad revenue generation, filling inventory of all ad placement spaces, and ensuring advertising reflects the buyer's brand.

• 1/31/2025 - Deadline for Questions
• 2/4/2025 - Final Addendum Issued
• 2/11/2025 - Proposal Due Date
• 2/28/2025 - Notice of Intent to Award Issued
• 3/19/2025 - Board of Director Review
• 3/20/2025 - Award Agreement
• 4/26/2025 - Start of Contract

• Sell advertising and manage SMART's advertising program
• Develop advertising bundles and pricing programs
• Analyze potential venues for advertising sales
• Fill agency's inventory of all ad placement spaces
• Ensure advertising reflects SMART's brand
• Provide sample advertising media kit
• Comply with SMART's advertising guidelines
• Submit quarterly net revenue payments to SMART
• Propose incentive program for exceeding performance expectations
• Obtain required insurance policies and endorsements