University of California Berkeley

The buyer is seeking proposals for the operation and management of the on-site Cal Student Store, eCommerce site, and potential additional retail locations. The buyer wants to reimagine the current store model and space in collaboration with the selected partner. The goal is to strengthen institutional pride and boost brand visibility by offering high-quality, accessible, and affordable merchandise. The partner will be responsible for operating retail locations, developing marketing plans, and providing employment opportunities for students.

• 1/14/2025 - Mandatory On-Site Pre-Bid Meeting
• 1/18/2025 - Vendor Questions Due
• 2/11/2025 - Proposal Due Date
• 4/1/2025 - Tentative Verbal Award
• 1/1/2026 - Desired Store Opening

• Operate and manage on-site Cal Student Store
• Operate Cal Student Store eCommerce site
• Manage potential UC Berkeley Athletics in-venue retail locations
• Manage potential Helen Diller Anchor House retail store
• Collaborate with university to reimagine store model and space
• Offer high-quality, accessible, and affordable merchandise
• Provide emblematic and non-emblematic apparel, gifts, and supplies
• Strengthen institutional pride and boost university brand visibility
• Develop marketing, engagement, and business plans
• Provide employment opportunities for UC Berkeley students