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Conversion-Focused Website Redesign and CRM Integration

2/12/2025
-
Charlotte, North Carolina

Central Piedmont Community College

Buyer seeks to redesign their public-facing website to focus on converting prospective students. The project includes implementing a new content management system and integrating with the buyer's student CRM system. The redesign aims to improve user experience, streamline navigation, and optimize for search engines. Buyer requires a vendor partner with experience in higher education websites and CRM integration.

  • 1/15/2025 - Written Questions Deadline
  • 1/22/2025 - Agency's Response to Written Questions
  • 2/12/2025 - Proposal Due Date
Refer to RFP
  • Redesign public-facing website focused on prospective student conversion
  • Implement new content management system
  • Integrate website with Element451 student CRM system
  • Create persona and user journey mapping
  • Develop student enrollment funnel
  • Provide content migration strategy and execution
  • Design responsive layouts for various content types
  • Implement SEO and marketing features
  • Provide user training and documentation
  • Offer post-launch support and maintenance

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