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Conversion-Focused Website Redesign and CRM Integration
2/12/2025
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Charlotte, North Carolina
Central Piedmont Community College
Buyer seeks to redesign their public-facing website to focus on converting prospective students. The project includes implementing a new content management system and integrating with the buyer's student CRM system. The redesign aims to improve user experience, streamline navigation, and optimize for search engines. Buyer requires a vendor partner with experience in higher education websites and CRM integration.
- 1/15/2025 - Written Questions Deadline
- 1/22/2025 - Agency's Response to Written Questions
- 2/12/2025 - Proposal Due Date
Refer to RFP
- Redesign public-facing website focused on prospective student conversion
- Implement new content management system
- Integrate website with Element451 student CRM system
- Create persona and user journey mapping
- Develop student enrollment funnel
- Provide content migration strategy and execution
- Design responsive layouts for various content types
- Implement SEO and marketing features
- Provide user training and documentation
- Offer post-launch support and maintenance
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