Fort Worth Independent School District

The buyer is seeking proposals for air time and media advertising services on an as-needed basis. The contract period will run from the date of award to July 30, 2025, with the option to extend for two additional one-year increments. The buyer may issue subsequent proposals for similar services during the agreement period. Successful vendors from the original or subsequent proposals do not need to respond to other subsequent proposals.

• 1/15/2025 - Issue Date
• 2/5/2025 - Question Cut Off Date
• 2/12/2025 - Proposal Due Date

• Purchase air time for advertising on various media platforms
• Develop and implement media advertising strategies
• Create and place advertisements across different media channels
• Negotiate media rates and contracts
• Monitor and analyze advertising performance
• Provide reporting on media campaign effectiveness
• Recommend optimal media mix for target audiences
• Coordinate with school district on messaging and branding
• Manage advertising budget allocation
• Ensure compliance with educational advertising regulations