Little Rock Advertising and Promotion Commission

The buyer seeks a vendor to conduct a comprehensive Resident Sentiment Study to measure perceptions of tourism-related industries and visitor impacts. The study will establish a baseline of resident knowledge about tourism benefits and identify effective messaging. The buyer wants a replicable study design with segmented results to inform future tourism communications strategies.

• 1/17/2025 - Issue Date
• 1/30/2025 - Questions Deadline
• 2/12/2025 - Proposal Due Date

• Develop questionnaire for resident sentiment survey with input from LRCVB team
• Create sampling plan representative of city population demographics
• Conduct primary data collection through methods like online, phone, or in-person surveys
• Analyze and clean data, including weighting responses
• Produce comprehensive written report with data visualizations
• Present findings to LRCVB stakeholders
• Design study to be replicable for future tracking
• Segment results by factors like generation, income, residency length, tourism industry association
• Identify resident knowledge gaps about tourism benefits
• Recommend effective messaging to communicate tourism impacts to residents