UT Southwestern

Buyer seeks partnerships with marketing agencies to maximize awareness and relevance of their brand. The selected agency must have a successful record in achieving growth and brand awareness. Buyer requires services including brand strategy, design work, advertising, and digital marketing across multiple platforms. The agency should offer a full spectrum of marketing expertise and tools to measure success.

• 1/15/2025 - RFP Open Date
• 2/12/2025 - RFP Close Date
• 2/12/2025 - Proposal Due Date

• Proven record in developing and executing multi-media marketing campaigns
• Experience with higher education institutions similar to UT Southwestern
• At least 2 years' experience providing outlined services

• Develop and execute multi-media marketing campaigns
• Create brand books and messaging strategies
• Design print and digital ads, billboards, and websites
• Produce radio and TV ads, including scripts and production supervision
• Manage photography and illustration for asset bank development
• Implement internal engagement campaigns
• Provide account management and creative director support
• Deploy seamless brand experience across multi-channel platforms
• Measure campaign success using qualitative and quantitative tools
• Strengthen outbound and inbound marketing efforts