City of Brownsville

The buyer seeks marketing and advertising services for Brownsville South Padre International Airport. The selected firm will develop and implement comprehensive marketing strategies to increase airport usage and promote services. Tasks include market analysis, advertising creation, event planning, and community outreach. The contract term is one year with four one-year renewal options.

• 1/21/2025 - Pre-Proposal Meeting
• 1/29/2025 - Questions Deadline
• 2/5/2025 - Answer to Questions Deadline
• 2/13/2025 - Proposal Due Date

• 5 years experience in marketing and advertising services in aviation industry
• Demonstrated ability to manage projects for non-hub/small airports
• Expertise in passenger engagement strategies and airport brand development
• Experience in conducting market studies and demographic analysis
• Proven track record of creating successful multimedia advertising campaigns

• Develop and implement marketing campaigns for airport services
• Conduct market analysis and demographic research
• Create digital, print, social media, and broadcast advertising
• Plan and promote events at the airport
• Provide support for air service development efforts
• Manage in-house advertising spaces inside passenger terminal
• Create original content for various media channels
• Assist with community outreach and media relations
• Prepare customizable presentations for various audiences
• Provide ongoing data analysis and benchmarking