City of Mauldin

The buyer is seeking experienced branding consultants to create a comprehensive brand strategy. The project includes visual elements, messaging, and brand expression to capture the City's growth and community values. The buyer aims to develop an eye-catching, modern design with wide appeal. The selected consultant will provide multiple branding concepts and be prepared for revisions.

• 1/24/2025 - RFP Issuance
• 2/6/2025 - Deadline to submit questions
• 2/13/2025 - Bid Opening
• 2/13/2025 - Proposal Due Date
• 3/1/2025 - Beginning of Work

• Valid business license to operate in City of Mauldin
• Proof of general liability insurance ($1,000,000 per occurrence)
• Proof of workers' compensation insurance as required by South Carolina law

• Create comprehensive brand strategy capturing City's growth and values
• Design logo, tagline, color palette, and typography
• Develop vision statement aligning with branding campaign
• Conduct research to identify key elements of Mauldin
• Host workshop with Mauldin City Council
• Create templates for signage, brochures, webpage layout, etc.
• Develop branding guidelines for consistency across communications
• Guide implementation of new brand identity
• Create roll-out plan for brand launch
• Provide strategies for maintaining brand value over three years